The business of online printing services has increased considerably during the last 5 years. This increase can be attributed to the ever increasing internet penetration and easy availability of handheld gadgets. Like most of the other businesses, the printing industry too tried to go online and succeeded at it. The reasons that made online printing services a success are simple enough. But in this article we will not discuss online printing services from a customer’s point of view; we will discuss it from a printing business owner’s point of view. Mainly we will be focusing on what you need to do in order to succeed in this business.
- Get a user friendly and responsive website:
Your website is your shop and it needs to be interactive and easy to navigate. You can select from a large number of e-commerce templates but we will advice you not to do so. The website of an online printing service provider is quite different from any other e-commerce website. Understand that you are selling the same service but in different forms. It’s better to consult a professional in order to get the right template and theme for your website.
- Understand the basics of marketing:
The marketing for an online printing service provider has to be different from other e-commerce websites. The reason lies in the type and utility of the service. People will avail an online printing service only and only when they actually need it. It’s like you take medicine only when you are sick. So your marketing campaign has to different. You can spend a few bucks on mainstream media advertising to announce your presence but then that’s it. you should not spend more on mainstream media advertising. Instead you should more on search engine optimization and Google keywords. You need to reach out to only those who really need an online printing service. When they search the term, you should be one of the top results. This can be achieved easily through search engine optimization and social media marketing.
- Put together a good customer care team:
For first timers, it can be quite a challenge to absorb all of the information provided on an e-commerce website. Such people often call the customer care to clarify their doubts. This is the stage when you can either convert the query of your customer into a sale or drive him away forever. For this reason, make sure that you have an informative and customer friendly support staff.
Shasta Print is a San Diego based company specializing in helping small businesses print out high quality marketing materials. It also provide online printing services for local small business.